Next, choose whether you want your group to be visible (anyone can search for it and request to join) or hidden (only members can see the group exists.) I suggest visible so people can find your group in search. Remember, to keep your group high quality it needs to be informative and not ‘sales-ey.’ You can screen people who join to ensure that not just anyone with a social media account gets in. This makes the group exclusive and gives people a reason to actually join (so they can access your content). I suggest setting the group to Private so only people who join will be able to see your content. You might also want to click on ‘Pin to Shortcuts.’ This will ensure that the group can be found in the left-hand sidebar of your Facebook profile. Then, open the + icon to view the Create menu.Ĭhoose Group, then provide some basic information about your group.Ĭreate a ‘Group Name’ based on the principles we just covered.
#HOW TO PIN A DOCUMENT ON FACEBOOK GROUP HOW TO#
Using our Labrador example above, it’s likely to show up for the term “Labrador dog training” but could get lost in thousands of search results for just “dog training.” How to Create a Facebook groupįirst, log in to Facebook. If you give your Facebook group a specific, keyword-rich name, it will be easier for people to find. There are 2 billion daily searches on Facebook. One of the main ways new people will find your group is by searching on Facebook. The second reason is that it makes it easier for people to find your group. So, that’s one reason why you need to be precise when setting up your Facebook group. People join groups to be around others like themselves. The sense of community in the second group is also likely to be higher because there’s an increased level of commonality too. That’s because the second one sounds like it’s more tailored to the needs of someone who has just adopted a Labrador and is in need of training advice specific to the breed. Which group do you think your target audience would like to join most?Ī group called ‘dog training,’ or a group called ‘dog training for Labrador owners.’ The biggest benefit of clearly communicating the benefits of your group is that it becomes filled with your ideal customers instead of random people.įor instance, imagine you were looking to create a group that provided “dog training advice for Labrador owners.” When you can clearly communicate how your group can benefit others, you’ll easily attract new members. It’s important to have a specific target market in mind for your Facebook group.įirst, if you can be precise in terms of who you want to help, you’ll be able to describe your group more effectively. Your group should provide valuable tips for small business owners, like how their brand can make them stand out.
If the goal of your group is to generate leads for your business, your group should attract your ideal customers.įor example, say you’re a graphic designer who wants to work with small businesses or startups. The first thing you need to figure out about your group is who it’s for.
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